Tim Cook’s annual pay in 2019 was 11.6 million dollars. That’s a significant drop from the 15.7 million dollars Cook took home in 2018. The majority of Tim Cook’s compensation is bonus which is tied to performance. In 2018 Apple almost doubled its sales target for the year. In 2019 Apple still beat its sales target, but by less than one-third of that – at 28% (a number most companies would be absolutely thrilled with). That significant reduction in out-performance resulted in a much-reduced bonus on top of Tim’s 3 million-dollar base salary. We shouldn’t feel too bad the Mr.Cook as over 113 million dollars in Apple shares also vested during the year which brings his total compensation close to a billion dollars since taking the reins from Steve Jobs. It should be noted the apple is slowly pivoting sales focus from iPhone devices digital content and services.